1. Eat well today, feel better tomorrow.
2. Price is what you pay, value is what you get.
3. People pay for certainty.
4. Fast beats free.
5. Make people an offer so good they would feel stupid saying no.
6. Get out of the pricing war & into a category of one.
7. People assign more values to what costs more.
8. Those who pay the most pay the most attention.
QUESTION:
What would the healthiest version of you look like?